Ad Campaign:
The Work:
Campaign (a Graphic Interpretation)
Design a campaign (1 bus shelter poster, 1 Billboard) without emphasis on a logo or a single photographic image, but with emphasis on suitable imagery – create a graphic interpretation. The purpose is for the prospective audience to recognize the type of animal at the New England Aquarium. The imagery should evoke the energy and the emotional resonance of the subject matter.
All or most of the elements must be primarily executed in Adobe Illustrator and be vector elements. Making use of symbols, shapes, colors, and abstraction to communicate the subject matter of the campaign. A whole literal, illustrative, and/or photographic representation associated with subject matter is not permissible. Use of the organization’s logo, allowed but not the primary focus.
Final Design Deliverables:
• Bus Shelter Poster – Proportions 5x8 Vertical
• Bus Shelter Poster photoshopped in an environment
• Billboard Graphic - Proportions 5x2 Horizontal
• Billboard Graphic photoshopped in an environment