Letterforms Studies:
The Work:
• Understanding structural/sculptural character of the type/font’s positive and negative space balance.
• Experiment with tracing paper and cut-up laser prints.
• Keep the relationship between the white and black areas equal, 50/50 black to white.
• Save the strongest solutions and develop them into final art. Keeping all preliminary sketches and prints for review.
Component A:
• 3 panels, 8 x 8” each.
• Consisting of three independent freestanding
• Letterforms/ Marks
• Capital letter from a bold serif font.
• Q - Baskerville
• Use the visual physical elements of the letterform: weight, center of gravity, thick and thins, curves and eccentric turns to create 3 freestanding graphic marks
• Understanding structural/sculptural character of the type/font’s positive and negative space balance.
• Experiment with tracing paper and cut-up laser prints.
• Keep the relationship between the white and black areas equal, 50/50 black to white.
• Save the strongest solutions and develop them into final art. Keeping all preliminary sketches and prints for review.
Component A:
• 3 panels, 8 x 8” each.
• Consisting of three independent freestanding
• Letterforms/ Marks
• Capital letter from a bold serif font.
• Q - Baskerville
• Use the visual physical elements of the letterform: weight, center of gravity, thick and thins, curves and eccentric turns to create 3 freestanding graphic marks
• Do this by experimenting with the letterform. Deconstruct and reconstruct into a new graphic image.
Component B:
3 panels, 8 x 8” each.
• Using elements of your Letterform/ Mark, create three compositions that rely on the shape and edge of the page.
3 panels, 8 x 8” each.
• Using elements of your Letterform/ Mark, create three compositions that rely on the shape and edge of the page.
Final Design Deliverable:
• Place each freestanding letterform design (approx. 4”) in the center of an 8 x 8” panel. Include a 1 inch version of the letterform (25%) in the upper left hand corner of the
panel.
• Three compositions based on the letterforms
at 8 x 8”.
• Place each freestanding letterform design (approx. 4”) in the center of an 8 x 8” panel. Include a 1 inch version of the letterform (25%) in the upper left hand corner of the
panel.
• Three compositions based on the letterforms
at 8 x 8”.
